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Web Resources Partners Why Your Web Site need Uptime Monitoring to “Live” Studies show that while many businesses are investing in expensive metrics packages, they neglect something as obvious as monitoring that their website is up and running. Reliably, 24-7. A web metrics package that is designed to give you intimate detail about your visitors habits is useless, if the underlying site is dead. Whether it’s a server problem, a web hosting SNAFU, a DNS foul up or a problem with billing. Dead websites don’t generate cash!
Our company is in the business of Click Fraud Detection, and every once in a while we get complaints from our clients that they are not getting any visitors to their site, but are getting charged by Google. Incredible as it may seem, sometimes their PPC cost is over 5 dollar/ Click. While click fraud does exist, and it may even be rampant—sometimes a much more mundane problem is to be blamed. Site downtime. This seemingly easy to monitor problem sometimes cost our customers megabucks—the search engine charges our clients whether the page displays something, shows a hacked page, the infamous 404 redirect or nothing at all. These people are essentially paying 5 dollar/ click to have alienated customers.
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