1. Design a website focused on a particular topic and then carefully categorize its contents. If it’s a family site keep it to the subject and don’t mess it up with unrelated issues. If it’s a business site and you sell flowers, don’t put in web design services, escort services and so on. 2. Avoid heavy loading images, especially for the background. It is actually advisable that you avoid dark backgrounds all together – dark colors usually inspire negative feelings. People might subconsciously reject your message because of a cluttered, unpleasant background.

3. Don’t use Flash: it is annoying for visitors that still use dial up and need to wait for Flash to load, it cannot get through certain firewalls and you can rarely find a web designer able to create a Flash website worth its price. Oh, yeah! Flash is expensive. Flash also has another major disadvantage: it is very difficult to optimize and reach high SERP. Use no sound – unless you create a website for a music band or other music related topic. Believe it: it’s scary to land on the page that suddenly plays an AC/DC theme. 4. Create a clear menu and clear navigation on all your web pages. As in life, people do not like “dead ends” so don’t lead them to dead pages. Help your visitors find easily what they are looking for.