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Let’s clarify first, the basics of linking strategies. Then let’s take a look at how to use this linking strategy to have a high rank on the search engines lists. Some elements must be clarified first of all: an outbound link is a link going out of a website. An inbound link is a link coming in from another site to yours. Reciprocal links are the links between two sites, often based on an agreement between the owner of the two websites. A link checker is a tool to check for broken links. Deep linking means linking to a web page other than a site’s home page. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites Inbound links are sending visitors to a page from a website. It is a very good link, increasing the site’s traffic and fulfilling an important requirement for search engines algorithms. Outbound links are sending the visitors away from a website. Website owners are in very different positions facing the outbound links. New windows can be opened, some are linking freely. For commercial websites, outbound links losing time and money. Outbound links can be a risk if the site is losing visitors and potential clients. Other opinions are totally opposite: outbound links can improve the site ranking, increase the visitors’ number and there are also chances for the returns of many visitors.
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