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I once met a man who had a business web site he paid thousands of dollars for and had never promoted it. I tried to explain to him in the simplest terms that his web site should be bringing him more business instead of simply floating around in cyber-space. He looked at me as if I had three heads, mumbled something about his new customers coming from other forms of advertising and shuffled away. This was an intelligent man, a highly successful business man in his own right but he had never made the leap in his own mind, to understanding the sky-rocketing market place found online and the potential it held to create more leads for new business. Oh yes, someone convinced him he should have the business web site to showcase his services, but they failed to mention that he had to promote it and make it easy for people to find amongst the tens of thousands of other web sites on the internet that were all competing for visitor traffic. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites This barrier is something I encounter frequently. Typically I find that either the web designer people hire to do the work doesn't understand the necessity for their clients to optimize and promote their web sites or they simply don't care to pass along this vital piece of information. Now I'm not knocking web designers here, I know a few that are very good at what they do and they realize that web site promotion has to be incorporated into the design elements and architecture of the pages. Unfortunately, the day has long since passed when adding some meta tags and keywords to a web page was an adequate solution to promoting the site. You need to engage the services of someone who is abreast of the rapidly changing field of search engine optimization to really get the job done properly.
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