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Search engine optimization (SEO) is a specialized job that can do wonders for a website. There are scores of expert SEO professionals with impeccable understanding of the entire SEO process, who can really help promote your website to a great extent. However, there are some recurrent simple mistakes which render an SEO process useless even after all the efforts put in. A check list is an excellent idea of ensuring that these mistakes are avoided. Using a keyword research tool is a good idea. These tools, with there huge database of targeted keywords help at finding the most appropriate set of keywords and key phrases. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites Try to allocate each page for a particular keyword or a keyword phrase. These act as the primary keyword or primary key phrases. Once this is done, secondary keywords or key phrases can be used in the remaining part of the page. Insist on your website being linked in a user friendly manner. Make sure that all the pages of your website are accessible through simple links. Try to avoid fancy graphics to link all the pages of your website. Instead, use texts in an optimized manner. This will help with your Keyword count. Be extra cautious when adding links. For example, if you add a link to a page where the primary key phrase is Search Engine submission, ensure that the links to the page contains the same phrase, i.e. Search Engine Submission. A sitemap is a must. Search engines prefer scanning or indexing the sitemap since it serves as an easy gateway to your entire website.
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