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Search engines have become the gateway to information in the Internet. Search engines are so important that websites find that they need to rank well in search engine results pages (SERPs) in order to get noticed. With the numerous websites vying to get into the coveted position of the top 30 results listed in SERPs more and more website owners are using search engine optimization (SEO) techniques to improve their rankings. People who use SEO know that there are certain factors that can affect your ranking positively and of course negatively. Of the negative factors one of the most well-known is duplicate content. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites Search engines are biased against duplicate content. As a matter of fact some sites do not get listed in SERPs because of this factor. This happens when crawlers do not index sites which they have previously determined to be a duplicate site of another site. The crawlers skip the duplicate site to be more efficient and save time. Crawler also do this for another reason – to avoid listing duplicate pages in SERPs and thus point users to different sites containing just the same information. Search engines do not like that to happen because it would be irritating for users who expect to see different sites for the different links they click. For similar sites, search engines also usually just list one of the sites and relegate the others under a link that says See related pages. For those that get manage to be listed in the SERPs the page rank is still usually affected and so affects the sites standing.
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