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Companies, big and small, have joined the blogosphere. Microsoft is blogging, so are General Motors, Google, IBM and Sun Microsystems. Companies are using blogs to engage customers and employees as well. Written by employees and in some instances by CEOs, blogs adopt a conversational and engaging tone which make them easy reading. Blogging has even empowered employees in more ways than one. A glaring evidence is employee bloggers, in most cases, have shifted the power structure in their favor to establish a higher degree of credibility and influence more than their bosses. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites According to a survey, people are far more likely to trust “average people like me” than to trust people in authority like the CEOs. Employees are now in newfound and enviable positions to either promote or speak against their companies’ products, services, policies and positions on important issues. What is more, people are listening to what these bloggers are saying. Blogs are a trusted communication medium. The word of a blogger holds much value to a consumer far more than traditional marketing and advertising.
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