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I'm seeing a big return to L-O-N-G web site sales letters. Many are 3,000 to 6,000 words long (that's 10 to 20 pages on a word processor). Site after site are featuring these long sales letters on their home pages. Most follow the same formula and some appear to be turned out by a fill-in-the-blank letter generation program. Of course the big question is, do they work? In the days before the Internet, regular direct mail sales letters were often six pages or more. These longer letters tended to produce better results. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites But do these long sales letters work on the Net? For most people, reading on a computer screen isn't as comfortable as reading a printed page. For those of us who learned to read before the Internet, reading a long newspaper article or a book is OK, but long letters on a computer screen leave us a little cold.
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