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I’ve got a confession to make. This may come as a surprise to you (after all, I’m a testing fanatic)... But, testing doesn’t improve website conversion every time. Nearly all "online marketing gurus" promote the benefits of conducting split tests and multi-variable tests on your website. But, few (if any) tell you the WHOLE truth about how to test, what to test and what results to realistically expect from your testing. The consequences? Many online markers become confused by and disappointed with their first fledgling attempts at conducting testing campaigns on their websites. Business - All business/finance/loan/mortgage related link can be found here Computers - All computer hardware/software/peripheral related link can be found here Internet - All webhosting/webdesign/internet marketing related link can be found here Software - All software related link can be found here Web Design - All web design/development related link can be found here Web Hosting - All web hosting related link can be found here Web Promotion - All search engine optimization/internet marketing related link can be found here Web Resources - All other web related link can be found here Recreation - All travel/hotel/cruise related link can be found here Casino - All online gambling/poker/blackjack/roulette related link can be found here Health - All online pharmacy/hospital/health related link can be found here Shopping - All online shopping/gift related link can be found here Miscellaneous - All other links can be found here Because their results often don’t live up to the "hype", they become discourage and simply assume that "testing doesn’t work" or "it’s not worth the effort". I hear this from my clients all the time. They will tell me, "oh... I tried testing on my site and it didn’t help." Well... in an effort to clear up a few of the misconceptions about testing and help folks overcome some of the unrealistic expectations that simply set them up for disappointment, I’m about to tell you the "dirty little secret" that the gurus usually fail to mention.
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