Introduction to Software

 

Web Design

You see a lot of new web site templates that have all sorts of special effects like noise, moving images, and morphing graphics. The gee whiz or cool factor is used to sell the web site design template and entice the buyer. But what impact, if any, does this kind of special effect have on the value of the user experience? I know that I’m not very attracted to noisy web sites. If fact if your target user is working in an office environment or other quiet working area, noise is the last thing they need. One of the most common practice jokes I’ve seen is to lure an unsuspecting user to a site that screams or plays some dramatic music as soon as you enter the web site. It is funny but it’s not nice.

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Special effects have 3 possible drawbacks. First and foremost is load time. When you add several large files (as all flash or .fta files are) you are making the user wait. That is never a good thing in today’s I want it now mindset. The second slow down can occur based on the user’s screen settings and resolution. And the third is that the user may not have the necessary version of flash so they will be asked to download the latest version. First impressions do count and if you start off by making the user update and wait for some gee whiz visual that doesn’t add any value, it’s probably not a good thing. Especially if you are doing some type of direct marketing. The emotional state of the potential buyer is important and irritating a user right off the bat doesn’t bode well for generating sales.

 

 

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