WThe Power Of Using Web Analytics - Webres Resources Page-2

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Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know? If you don't use web analytics to track the behavior of traffic to and on your site, then you won't know the answer to any of these questions! If you don't know the answers to these questions, then you won't know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn't, you have to analyze your traffic.

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How do you analyze traffic? The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is 'bounce,' that is, when a visitor comes to one page on your site and doesn't explore further before leaving. If most of your visitors bounce right off your site, it doesn't matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer. You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it's happening and you can fix that page so that it entices people to stay.

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