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Web Promotion Changes in the way Google interacts with pay per click management ( http://www.accuracast.com/services/ppc-management/ ) agencies might eventually change the face of SEO and PPC marketing. This may seem a stretch at first, but it is the most probable objective Google had in mind when it announced the latest revisions to its relationship with PPC management agencies. Profit sharing with PPC management agencies The search giant redefined its relationship with pay per click management agencies to create a more "level" playing field for all SEM ( http://www.accuracast.com/services/sem-consulting.php ) Agencies and clients. In the past, large agencies and clients that spent millions of Euros per quarter reportedly received as much as 15% commission for the advertising business they brought Google.
Future SEO landscape If we ignore the naysayers, doomsday predictors and hopefuls for a moment and survey the current search engine optimization landscape, we will find that the search behemoth are perhaps not far from the truth. Most unscrupulous means of SEO have been quashed. Just like virus creators, black hat SEO's will always find new techniques to outsmart the SE, but the vast majority of SEO's will give up the chase and settle for the more reliable paths. Moreover, the advent of local and personal search have made reviewing and tracking optimization ( http://www.accuracast.com/services/search-engine-optimisation/implementation.php ) in general more challenging.
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