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Internet The most expensive Internet domain name to date, according to Guinness World Records, is business.com which was resold in 1999 for $7.5 million. was stolen from its rightful owner by means of a forged transfer instruction via fax. During the height of the dot-com era, the domain was earning millions of dollars per month in advertising revenue from the large influx of visitors that arrived daily. Two long-running U.S. lawsuits resulted, one against the thief and one against the domain registrar VeriSign[1].
One of the reasons for the value of domain names is that even without advertising or marketing, they attract clients seeking services and products who simply type in the generic name. Furthermore, generic domain names such as Rent.com or Books.com are extremely easy for potential customers to remember, increasing the probability that they become repeat customers or regular clients.
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