Building an Opt-in email list used to be pretty easy. Now and days with spam at an all time high, people are reluctant to give out their email addresses. As marketers it is our job to offer them something so enticing that they will give us their email address. Its not enough to just have an enticing offer, you also need to establish some form of trust. How do you create trust on the internet and how do you create an enticing offer that the viewer cant refuse? Lets start with the basics. You need a good autoresponder and you need a set of emails that has some good content. I recommend the Getresponse autoresponder, simply because they are hosted on a good server that has not been blacklisted by AOL, Yahoo or other large email providers and its free.

One of the most effective list building techniques is to make special 5 day email courses which addresses particular issues and then have that autoresponder courses loop into your primary autoresponder campaign. For instance you might have a 5 day course "5 Methods to increase your Opt-in subscribers" and every day you would send an email with one of the methods explained in detail. After the 5th day you would have an email telling the subscriber that they have been automatically entered into your "Home Business Tips" ezine. Be sure to let them know how to unsubscribe in case they are not interested, otherwise no response would imply that they are interested in receiving more information from you.