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In unravelling some of the myths about email promotion one of the most common idea's circling around at the moment is that e-mail marketing is no longer a viable medium for reaching your customers. Whilst it is true that the proliferation of spam has provided a high amount of awareness and bad press and is now undergoing a move to curtail it on a legal basis. The fact is that permission based e-mail marketing is still one of the most effective, measurable and easily track-able forms of advertising. According to a recent DoubleClick report 69% of American e-mail users made an online purchase by a permission based e-mail. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above Amongst some of the home based business and small companies there seems to be the notion that by using e-mail advertising it will create a lower opinion of their business. Obviously if a poor campaign is put together that may well be the case. However, if your campaign is well targeted with quality information that is of value to your customers, it will further enhance your company’s credibility. The main points to remember when putting together your campaign and promoting to your opt-in list is the quality of the information. Make sure you are making the offer to the right market; make sure your content has been checked meticulously for errors. Finally before embarking on an all out campaign do a test run perhaps by signing up for a free e-mail address.
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