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In unravelling some of the myths about email promotion one of the most common idea's circling around at the moment is that e-mail marketing is no longer a viable medium for reaching your customers. Whilst it is true that the proliferation of spam has provided a high amount of awareness and bad press and is now undergoing a move to curtail it on a legal basis. The fact is that permission based e-mail marketing is still one of the most effective, measurable and easily track-able forms of advertising. According to a recent DoubleClick report 69% of American e-mail users made an online purchase by a permission based e-mail.

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Amongst some of the home based business and small companies there seems to be the notion that by using e-mail advertising it will create a lower opinion of their business. Obviously if a poor campaign is put together that may well be the case. However, if your campaign is well targeted with quality information that is of value to your customers, it will further enhance your company’s credibility. The main points to remember when putting together your campaign and promoting to your opt-in list is the quality of the information. Make sure you are making the offer to the right market; make sure your content has been checked meticulously for errors. Finally before embarking on an all out campaign do a test run perhaps by signing up for a free e-mail address.

 

 

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The 7 Secrets of Internet Marketing
Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

Working at Home
For those that work at home, the line between work and family has blurred, almost to the point where it's hard to tell when you're working and when you're raising kids. Some people say that's bad for the kids, but a growing number of work-at-home parents would strongly disagree. Read more >>

 

 

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